A diamond’s value is determined using all of the 4Cs
Cut. Color. Carat. Clarity.

Clarity

The clarity of a diamond is the measurement and location of inclusions or flaws within the diamond.

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Carat

The carat measurement of a diamond is often confused with the size of the diamond, when in reality it is the weight.

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Color

The color of a diamond ranges from colorless to specific fancy colors. Including Pink, Blue, Red, and Green.

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Cut

The better the diamond has been cut the better the make, thus the more beautiful the diamond will appear.

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Testimonials

  • "Such a pleasant experience. I left knowing that I picked the most perfect gift! Terri was such a great help! This was so much better than going into some chain jewelry store. Also they just moved, the new address is 2618 Union rd in Cheektowaga."

    Katie

  • "I can't say enough about Diamond Cutters. They really just blew me away. Bill (the owner) treated my fiancé and I like family, taking his time with us, and just giving us an experience that was second to none. Price wise he blew the competition out of the water. He is really dedicated to giving his customers the best deal in town and they seem to take this very seriously. They have a beautiful showroom, a large selection, and a friendly staff that includes a designer on site: if you're looking for something customized to your liking. I came away from this experience with a very positive view of Bill and Diamond Cutters, and I'll definitely be back. My advice, don't bother with Reed's or Jared... Just go to Diamond Cutters

    Devin
    Devin